Some brands start with big plans, others begin with small, quiet moments, like doodling in the margins of a notebook. Meet HeyhoAditto, a stationery brand born from simple sketches, a love for paper goods, and a playful spirit that never really grew up.
What is the meaning behind your brand name? Is there a story behind how you chose it?
The name Aditto actually started as a nickname given by a few friends back in college. They used to say my behavior sometimes felt like a cartoon or comic character, especially because I was always doodling in the margins of my lecture notes. I added “Heyho” from the slang “Heyho, let’s go!” as a small cheer of encouragement. I hope the brand carries that same light and playful energy.
Can you tell us a little about yourself and how you started your brand?
Before getting married, I worked as a freelance graphic designer through a crowdsourcing platform. Interestingly, my academic background is in Biology, so my career path turned out to be quite different from what I studied. After having my child, I took a break, and doodling became more of a personal hobby. In 2025, I felt the urge to start a stationery and paper goods brand, because seeing my drawings turned into printed objects that people can actually hold feels much more satisfying than just storing them digitally.
Which product best represents your brand, and why?
At the moment, stickers, gift tags, and greeting cards best represent the brand. I’ve always enjoyed decorating and wrapping gifts, so creating small paper goods that can be part of someone’s gift-giving moment feels very natural to me.
It started from simple doodles in a notebook, and slowly became something more. HeyhoAditto is proof that creativity doesn’t need a perfect plan, sometimes it just grows along the way and turns into something real.
