Arizuta is a Jakarta-based visual artist and illustrator whose work feels personal in a quiet, honest way. Through her illustrations, she captures small moments from daily life and turns them into something simple, relatable, and close to home. Her products, especially her daily life stickers, reflect these everyday thoughts and “curhatan” moments, making each piece feel like a small extension of herself.
What is the meaning behind your brand name? Is there a story behind how you chose it?
Arizuta is actually an acronym from the artist’s name. I want to put my personal touch into both my work and products.
Can you tell us a little about yourself and how you started your brand?
I’m an illustrator and visual artist based in Jakarta, Indonesia. I started the business in 2019 when l first joined an art market.
Which product best represents your brand, and why?
The daily life stickers, because they’re actually a form of my “curhatan” and very personal!
Thank you, Arizuta, for sharing a glimpse of your story. Explore her collection on Paper & Peel and find the pieces that speak to your everyday moments.